LIBRARY newspaper ads - first year, 2009

2010 Student Loerie Finalist

Copywriter: Charn Neethling
Art directors: Jessica Dames & Nancy Cameron

CLORETS student radio - Bronze Loerie, 2011

Click here to have a listen.


CLIENT:       Clorets
PRODUCT:   Breath freshening chewing gum
JOB:             Radio 40”
TITLE:          Space prawns

"Space prawns"

SCENE:     Inside top secret spy headquarters.

MV1:         (spy general; briefing agent) OK, listen closely Agent T-O-M. This is a top secret brief.                 
                  A swarm of savage space prawns are rapidly approaching planet earth as we speak.
                  We believe they are planning to take over the premix muffin industry. You are our only
                  hope. Any weapons in mind?

MV2:        (British spy; nonchalant) I’m not exactly sure, sir.

MV2:        The radio-active hamsters perhaps?

MV1:        (matter-of-fact) Eaten I’m afraid.

MV2:        And the toxic wax crayons?

MV1:        Not toxic enough for space prawns, sir.    

MV2:        Hmm...

MV1:        But not to worry, General, I had pickled fish for lunch.

MV2:        (pleased) Good thinking, Agent! That should do some serious damage!
                 You are good to go.

ANNCR:    There are times when bad breath can come in handy.
                 For all the other times there’s Clorets – the fresh breath experts.