Diary of a Tea Tippler: Favourite

Showing posts with label Favourite. Show all posts

The Fisher Agency Rebrand

Filed in my portfolio under Favourite, Portfolio, Web

After breaking away from Blackmoon Advertising, this dynamic agency started operating under its new name at the end of 2015. I was responsible for creating a new brand tonality for the brand, and writing copy for all elements - from emailers and website to social media and window displays.

WEBSITE CONTENT: For a full overview, visit www.fisheragency.co.za

Innikloof Music Festival 2016

Filed in my portfolio under Favourite, Portfolio, Print, Web

The first ever Innikloof Festival will be held this coming December, and I had the privilege of adding my own English-Afrikaans flair to the copy of the entire campaign.

POSTER COPY

WEBSITE COPY - For a complete overview, visit www.inniekloofmusiekfees.co.za

Blouberg Festival 2015

Filed in my portfolio under Favourite, Portfolio, Radio, Web

Within a matter of a day-and-a-half, I had to write the content for the entire Blouberg Festival website, as well as write and record the ad for HeartFm. Due to unfortunate circumstances, the festival ended up on the rocks, but I still had a blast writing the copy!

To listen to radio ad 1, click here.
To listen to radio ad 2, click here.

WEBSITE: For an overall view, visit www.bloubergfestival.co.za

Forever Resorts

Filed in my portfolio under Favourite, Portfolio, Print

Over the course of the last year, I've worked on numerous freelance projects for the brand - from print ads and digital flyers, to brochures, website copy and more.

MINI PRINT CAMPAIGN (5 of 18 print ads)

GREAT OUTDOORS GUIDE 2016

GEMS Fitness

Filed in my portfolio under Favourite, Popular, Portfolio, Print

GEMS Fitness is a brand new health and wellness programme that follows the same formula as Discovery Vitality. I was responsible for crafting "the voice" of the brand, writing content for everything from posters to newsletters and website.

Here are examples of A2 motivational posters:

Weet-Bix Sampling Drive

Filed in my portfolio under Favourite, Portfolio, Print

On Mandela Day, free blocks of Weet-Bix were handed out with all Independent Newspapers. This ad ran on the day before.

Proactive TTL Lancewood Campaign

Filed in my portfolio under Facebook, Favourite, Portfolio, Print, Web

Copywriter: Charn Neethling

Art director: Megan Manzoni

Please click on pages to enlarge.

Lancewood Digital Cook-off Competition

Starke Ayres TTL campaign (proactive)

Filed in my portfolio under Facebook, Favourite, Just for fun, Popular, Portfolio, Print, Web

Copywriter: Charn Neethling

Art directori: Megan Manzoni

Problem: City-slickers are under the assumption that all plants require space and effort, which has negatively impacted plant sales.
Solution: Recruit consumers to the plant lovers’ community through a low-maintenance plant, namely the succulent.