Innikloof Music Festival 2016

The first ever Innikloof Festival will be held this coming December, and I had the privilege of adding my own English-Afrikaans flair to the copy of the entire campaign.

POSTER COPY

WEBSITE COPY - For a complete overview, visit www.inniekloofmusiekfees.co.za

  

Forever Resorts

Over the course of the last year, I've worked on numerous freelance projects for the brand - from print ads and digital flyers, to brochures, website copy and more.

MINI PRINT CAMPAIGN (5 of 18 print ads) 

GREAT OUTDOORS GUIDE 2016

GEMS Fitness

GEMS Fitness is a brand new health and wellness programme that follows the same formula as Discovery Vitality. I was responsible for crafting "the voice" of the brand, writing content for everything from posters to newsletters and website.

Here are examples of A2 motivational posters:

GEMS infographic

Media Madness Afrikaans leaflet

Weet-Bix Sampling Drive

On Mandela Day, free blocks of Weet-Bix were handed out with all Independent Newspapers. This ad ran on the day before.

Proactive TTL Lancewood Campaign

Copywriter: Charn Neethling

Art director: Megan Manzoni

Please click on pages to enlarge.

Lancewood Digital Cook-off Competition

  

Starke Ayres TTL campaign (proactive)

Copywriter: Charn Neethling

Art directori: Megan Manzoni

Problem: City-slickers are under the assumption that all plants require space and effort, which has negatively impacted plant sales.
Solution: Recruit consumers to the plant lovers’ community through a low-maintenance plant, namely the succulent.

Lucky Star / Oceana Group Print Ad

Newspaper ad - World Fisheries Day

Agency: Hg80
Copywriter: Charn Neethling
Art Director: Paul Rijkheer

Bokomo Right Start activation

This campaign consisted of a mall activation for Bokomo Right Start - from branded mall stand, water bottles and exercise balls, to a BMI station, tasting station and free fabulous living booklet.

Print

Booklet Cover

LOFOB Pro Bono Campaign

Every year the League of Friends of the Blind have a charity day known as Blind Buddy Day. This year they were looking for something a tad different to the usual teddy bear sticker, and what's more different and cooler than bright retro '70s shades?

Unfortunately the campaign never flighted, but we still think half a country sporting luminous fray-bans can be pretty striking.

Poster/Print ad/Flyer

Poster/Print ad/Flyer

Website

Agency: Herdbuoys éKapa
Copywriter: Charn Neethling
Art director: Paige Harris

Savoury Foods print ad 2011

Bit of an old one I found while rummaging around in the archives, but figured it really is my responsibility to post it as a parent shouldn't have favourites. So here's me doing right by this simple print ad, which I love just as much as all my other print ads. Really.

Agency: Herdbuoys éKapa

Copywriter: Charn Neethling

Art director: Paige Harris

Wild Africa strip ad

Agency: Herdbuoys éKapa
Copywriter: Charn Neethling
Designer: Taryn Hickson

Redro Afrikaans ad

Agency: Herdbuoys éKapa
Copywriter: Charn Neethling
Art director: Paige Harris

Click here to see the rest of the campaign - the original English print ads.

Redro Print

You can only imagine how much fun we had shooting this campaign. Needless to say by the end of it "toast" was hardly on anyone's menu for the next week.

Click to enlarge

 

Don't strain your eyes, click on the ads to enlarge them.

Agency: Herbuoys éKapa
Copywriter: Charn Neethling
Art director: Paige Harris