Short and sweet inspiration

 I love a good ad that's short, sweet and simply to the point. Like this sentence.

 

These last two form part of a campaign recently launched by Draft FCB. I'm not particularly a fan of long copy ads (all that effort knowing no one will take the time to read it? No thanks.) But these... oh oh holy moly: writer dude or chicky - whoever you are, consider me a fan.

And just a last one to demonstrate why short copy just turns my little world upside down:

Now why didn't I think of that.