Lollapaloosa means "something that is outstanding, exceeding expectations and simply wonderful."
For this student project we were asked to rebrand and relaunch the Grand Daddy Cafe - from name right through to interior and advertising. Through our research we came across a growing overseas trend: mood food, or rather good mood food. Foods that have proven effects on your mood. So it came that our restaurant, Lollapaloosa (a feel-good word if ever there was one), grew from this trend into a feel-good restaurant where everything is designed with one purpose in mind: To make the customer happy!
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| Menu copy |
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| Community newspaper ads |
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