The Fisher Agency Rebrand

After breaking away from Blackmoon Advertising, this dynamic agency started operating under its new name at the end of 2015. I was responsible for creating a new brand tonality for the brand, and writing copy for all elements - from emailers and website to social media and window displays.

WEBSITE CONTENT: For a full overview, visit www.fisheragency.co.za

Innikloof Music Festival 2016

The first ever Innikloof Festival will be held this coming December, and I had the privilege of adding my own English-Afrikaans flair to the copy of the entire campaign.

POSTER COPY

WEBSITE COPY - For a complete overview, visit www.inniekloofmusiekfees.co.za

  

Blouberg Festival 2015

Within a matter of a day-and-a-half, I had to write the content for the entire Blouberg Festival website, as well as write and record the ad for HeartFm. Due to unfortunate circumstances, the festival ended up on the rocks, but I still had a blast writing the copy!

To listen to radio ad 1, click here.
To listen to radio ad 2, click here.

WEBSITE: For an overall view, visit www.bloubergfestival.co.za

GEMS infographic

Proactive TTL Lancewood Campaign

Copywriter: Charn Neethling

Art director: Megan Manzoni

Please click on pages to enlarge.

Lancewood Digital Cook-off Competition

  

Starke Ayres TTL campaign (proactive)

Copywriter: Charn Neethling

Art directori: Megan Manzoni

Problem: City-slickers are under the assumption that all plants require space and effort, which has negatively impacted plant sales.
Solution: Recruit consumers to the plant lovers’ community through a low-maintenance plant, namely the succulent.

Contour Online - Ebook

Contour Online commissioned me to research and write a short ebook on the 4 keys to online profits:

1. Attract // 2. Convert // 3. Close // 4. Deliver

Click on the book cover to take a peek inside.

Lancewood - Facebook teaser posts

Agency: Hg80

Copywriter: Charn Neethling

Art Director: Megan Manzoni

Revlon article for Celebration.co.za

Celebration.co.za recently tasked me with the job of writing an article on Revlon's first ever South African brand ambassador, Bonang Matheba - and (happy days!) Revlon head office approved my wordsmanship without even the tiniest hiccup. Check it out here ♥

Women24 - featured!

This morning I discovered that one of the blog posts I'd written for Celebration had been reposted by the lovelies at Women24 - the female lifestyle section of News24. Isn't it fun when that happens?

Read the full article on Women24 here

...or read the Celebration one here ♥

From Herdbuoys to Hg80 - Rebranding

We recently rebranded the ad agency where I'm currently working - here are a couple of copy snippets that I contributed to this momentous occasion ♥

Relaunch Poster

Say what? You can't read that? Well, here you go then:

Herdbuoys is history.

We are now Hg80.

A full-service through-the-line communications agency, now trading under a new name that conveys the true nature, value, versatility and calibre of the services we offer. With this name change comes new possibilities, new challenges and new heights, so buckle up.

Hg80 is the modern chemical symbol for Mercury. This highly potent element, named after the Roman patron god of communication and commerce, is renowned for its adaptability, speed and mobility.

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New Website

To view all copy and pages, click here.

ProNutro Active FMCG write-up 2012

SAFARI FMCG write-up

Simply Data web copy 2012

I recently wrote the copy for a website by Yorkhill Design, called Simply Data. Even though I burnt the midnight oil quite late on this project, I learned a lot a lot a lot about data in the process. Both these companies are amazing in their respective fields, so be sure to check them out.

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