Starke Ayres TTL campaign (proactive)

Copywriter: Charn Neethling
Art directori: Megan Manzoni

Problem: City-slickers are under the assumption that all plants require space and effort, which has negatively impacted plant sales.
SolutionRecruit consumers to the plant lovers’ community through a low-maintenance plant, namely the succulent.












Contour Online - Ebook

Contour Online commissioned me to research and write a short ebook on the 4 keys to online profits:
1. Attract // 2. Convert // 3. Close // 4. Deliver

Click on the book cover to take a peek inside.


Healthy munch-a-lots

Lately my taste buds have been very much obsessed with these fuss-free teatime bites:

Click here for photo sources.
Top left: Frozen grapes
- Exactly it sounds - grapes popped into the freezer overnight for natural frozen fruit "candies".

Top right: Pea mash
- 1 cup of cooked peas mashed together with a small knob of butter, salt, a pinch of garlic (optional), a dash of lemon juice and freshly ground black pepper. Spread on toast or crackers.

Bottom left: Frozen yogurt blueberries
- Fresh blueberries dipped in honey-sweetened plain yogurt, frozen to the point of deliciousness.

Bottom right: Butter bean spread
- 1 can of butter beans, drained and blended with 2 tablespoons of soya sauce, a teaspoon of parsley and 1 tablespoon of lemon juice. Ideal as a carrot dip or cracker spread.