LOFOB Pro Bono Campaign

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Every year the League of Friends of the Blind have a charity day known as Blind Buddy Day. This year they were looking for something a tad different to the usual teddy bear sticker, and what's more different and cooler than bright retro '70s shades?

Unfortunately the campaign never flighted, but we still think half a country sporting luminous fray-bans can be pretty striking.

Poster/Print ad/Flyer

Poster/Print ad/Flyer

Website
Agency: Herdbuoys éKapa
Copywriter: Charn Neethling
Art director: Paige Harris

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