Covering everything from Copyright Law and Offensive Advertising to Competition Law and Comparative Advertising, it turned out to be quite an educational treat. Among the many top end lawyers and advertising gurus that had their voices hear, we were also graced by the presence of Andrew Human - CEO of the Loeries.
Instead of boring you with the details, I'd much rather share these examples case studies that were discussed on the night.
#1: COPYRIGHT INFRINGEMENT
Die Antwoord's trailer for their music video (left) - infringing the copyright of Jane Alexander's Butcher Boys (right)? The video is quite disturbing, but if you have the stomach for it, check it out here ----> http://www.youtube.com/watch?v=iN9AYg84qAU
#2: OFFENSIVE ADVERTISING
After complaints, the ASA scrapped this advertisement as OFFENSIVE because the Hypothetical Reasonable Person might take offense at the idea of angels falling before a mortal being:
However, after the same type of complaints, this one was declared ACCEPTABLE because the Hypothetical Reasonable Person will view it as being completely over the top:
#3: HOW "OFFENSIVE" DIFFERS FROM COUNTRY TO COUNTRY
Here we have the ad with the most complaints in UK history - not because of a display of profanity or toilet humour as one might think, but rather "bad table manners".
I'm still quite baffled by it all - damn you, advertising law - but at least we got cute little prescription bottles to maintain a certain level of sanity.
Ciao for now x
No comments:
Post a Comment