The Fisher Agency Rebrand

After breaking away from Blackmoon Advertising, this dynamic agency started operating under its new name at the end of 2015. I was responsible for creating a new brand tonality for the brand, and writing copy for all elements - from emailers and website to social media and window displays.

WEBSITE CONTENT: For a full overview, visit www.fisheragency.co.za

Innikloof Music Festival 2016

The first ever Innikloof Festival will be held this coming December, and I had the privilege of adding my own English-Afrikaans flair to the copy of the entire campaign.

POSTER COPY

WEBSITE COPY - For a complete overview, visit www.inniekloofmusiekfees.co.za

  

Blouberg Festival 2015

Within a matter of a day-and-a-half, I had to write the content for the entire Blouberg Festival website, as well as write and record the ad for HeartFm. Due to unfortunate circumstances, the festival ended up on the rocks, but I still had a blast writing the copy!

To listen to radio ad 1, click here.
To listen to radio ad 2, click here.

WEBSITE: For an overall view, visit www.bloubergfestival.co.za

Forever Resorts

Over the course of the last year, I've worked on numerous freelance projects for the brand - from print ads and digital flyers, to brochures, website copy and more.

MINI PRINT CAMPAIGN (5 of 18 print ads) 

GREAT OUTDOORS GUIDE 2016

GEMS Fitness

GEMS Fitness is a brand new health and wellness programme that follows the same formula as Discovery Vitality. I was responsible for crafting "the voice" of the brand, writing content for everything from posters to newsletters and website.

Here are examples of A2 motivational posters:

ProNutro TV ad

GEMS infographic

Media Madness Afrikaans leaflet

Weet-Bix Sampling Drive

On Mandela Day, free blocks of Weet-Bix were handed out with all Independent Newspapers. This ad ran on the day before.

35 Ways with Speckled Eggs

It's the season of hot cross buns, cream filled chocolate eggs and shameless chocolate overdoses. But sweetheart, you can even keep your decadent Lindt bunnies - just spoil me with a bag of Speckled Eggs to go with my cup of tea! After all, it's no secret that happiness is really egg shaped with a chocolate-candy coating and jelly centre.

After stumbling across a couple of innovative ideas with speckled eggs on another blog, I took the matter a step further and compiled this list of over 30 ways to make the most of these pastel munchies. So I'll essentially be stuffing my face with speckled eggs every day for the entire month of April - which is a lie, but wouldn't that just be living the dream?

NOTE: You can find all the recipes and step-by-step DIYs on my Pinterest board HERE.

#1. Birdie egg cupcakes // #2. Egg carrot cake cupcakes // #3. Egg nest vanilla cupcakes

#4. Meringue nests // #5. Coconut marshmallow nests // #6. Speckled egg & chocolate shards

#7. Speckled egg brownies // #8. Chocolate coated pretzel nests // #9. Speckled egg spoons

#10. Mini chocolate egg mousse // #11. Cup puddings decorated with speckled eggs // #12. Pancakes & eggs

#13. Speckled egg cake // #14. Speckled egg decorated cake roll // #15. Egg & Kit Kat Cake 

#16. Speckled egg muffins // #17. Biscuits decorated with speckled eggs // #18. Eggs inside a biscuit // #19. Robin's egg biscuits

#20. Eggs in melted white chocolate // #21. Rice Crispy squares // #22. Speckled egg popcorn 

#23. Rice Crispy eggs with (you guessed it) eggs inside! // #24. Speckled eggs and peanut butter // #25. Mini eggs on hot cross buns

#26. Wreath // #27. Tree // #28. Surprise doorknob nests // I have no idea how these would work, but I want it.

#29. Speckled egg nails // #30. Mini egg-shaped cookies // #31. Tea & speckled eggs - BEST!

#32. Pretzels topped with icing and eggs // #33. Eggy milkshakes // #34. Speckled egg ice cream

And last but not least, the best way to enjoy these nibbles?

#35. By the jar!

Happy Easter, blokes and bunnies ♥